SOCIAL MEDIA AND WEBSITE CONTENT STRATEGY
Erica M. has a unique customer base that consists of 65% women and 35% male customers. They are all ethnicities and all sexual orientations between the ages 25-45. They prefer a darker aesthetic and scourer the web to discover unique pieces that are the antithesis of pink and frilly. The social media content reflects their socially inclusive lifestyle and sexually liberated aesthetic.
ART DIRECTION, PHOTO RETOUCHING - FW16 Halloween Photo Shoot
ART DIRECTION, STYLING, AND EDITING - Erica M. FW15 Campaign Video