Eyelashes Packaging Concept
Created packaging for false eyelashes that consumers can interact with prior to opening. Consumers get an idea of how the eyelashes look by framing the eyelashes in various sunglass frames. The packaging can be placed on the consumers face as if they were trying on sunglasses. It is meant to be fun and social media worthy from the first point of interaction with the product, maximizing the chances of purchase.
2 Part packaging- 1: Polyethylene Terephthalate outer shell heat sealed around parameter. 2: Clear acetate insert with printed information. It is folded and sandwiched between the Polyethylene Terephthalate shell.
Initial sketches and spec
