Soulcycle Rebrand
Freelance rebranding exercise for Soulcycle. Presented variations of how their original logo could be updated as well as new merchandise ideas. 
Original SoulCycle Logos
Updated SoulCylce Logos
Merchandise Tier #1- The SoulCycle Update to Classic Cycling Gear
Merchandise Tier #2- SoulCycle Lifestyle/ Casual wear
Accessories

SoulCycle USB- Soulcyclists always talk about the playlists of the day. This USB Flash Drive is  a promotional item where lovers can take their favorite playlists with them as a keepsake.
* Made with TPU Plastic
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