Soulcycle Rebrand
Freelance rebranding exercise for Soulcycle. Presented variations of how their original logo could be updated as well as new merchandise ideas.

Original SoulCycle Logos

Updated SoulCylce Logos



Merchandise Tier #1- The SoulCycle Update to Classic Cycling Gear




Merchandise Tier #2- SoulCycle Lifestyle/ Casual wear






Accessories
SoulCycle USB- Soulcyclists always talk about the playlists of the day. This USB Flash Drive is a promotional item where lovers can take their favorite playlists with them as a keepsake.
* Made with TPU Plastic





